AGENT COMMERCE PROTOCOL

When users buy through ChatGPT, your store still gets the order.

Your store, sellable to AI.

SellToAI is an AI commerce layer for stores that already exist — supply, fulfillment, settlement, and AI-channel intent capture. Content evidence is sourced from Moras creators. Runs alongside Shopify, WooCommerce, and your stack today.

  1. User asks an AI
  2. AI calls SellToAI
  3. Match
  4. Order placed
  5. Result feeds back
AI COMMERCE CORE SellToAI Where AI agents meet merchants and creators MatchToken
See the agent network in motion
TWO PRODUCTS · ONE COMMERCE LOOP

Moras makes the content. SellToAI closes the deal.

Both are K2Lab products. Moras builds the creator-content layer that AI agents trust; SellToAI builds the merchant-side gateway that captures intent inside ChatGPT / Claude / Gemini / OpenClaw, books supply, fulfills, and settles. They are designed to be co-equal, plug-compatible, and ship today.

Sister product

Moras · creator content engine

Where the trust signals come from.

  • KOC / TikTok shoppable videos
  • PCDs — product card documents with structured product evidence
  • Reddit + community sentiment, distilled
  • Creator monetization via MatchToken splits
Visit moras.ai
You are here

SellToAI · merchant commerce gateway

Where the transaction actually happens.

  • Capture intent inside ChatGPT / Claude / Gemini / OpenClaw
  • Match against your live catalog and stock
  • Supply chain · warehousing · logistics · returns
  • MatchToken settlement and post-click attribution
See merchant onboarding

Same K2Lab spine. Different surfaces. One commerce loop where the buyer wins, the merchant settles, and the creator gets paid.

TRY IT

One sentence, one transaction

An agent runs a deal on SellToAI in five steps. See it end to end.

Try:
  1. Parse intent

    Turn natural language into a structured Intent object

    POST /v1/intents
  2. Route to agents

    Find merchant and creator agents that can fulfill

    a2a.message/send · routing
  3. Collect proposals

    Supply side returns offers in parallel, with evidence

    POST /v1/proposals · stream
  4. Rank and pick

    Score by price, reputation, and evidence strength

    GET /v1/match-session/{id}
  5. Issue MatchToken

    Lock the deal — settleable, traceable, attributable

    MatchToken · PCD · settlement

Full schema, error codes, and rate limits live in the API reference.

HOW IT WORKS

From a sentence to a settled deal

Four roles, one protocol core. Watch how agents, merchants, matching, and settlement chain together on SellToAI.

01 User · Agent

A Father's Day gift for my dad, under $80, he loves fishing.

  • Natural language
  • Context
  • Budget
Users speak in the AI they already use
02 Agent · Entry
  • GPT
  • Gemini
  • Hermes
  • OpenClaw
  • Claude
  • More
a2a.message/send
Agents call in via a2a.message/send
03 Match core
Content side
  • Creator reviews
  • Short videos
  • Posts and notes
  • User word of mouth
MORAS Match engine MatchToken
Supply side
  • Catalog
  • Live inventory
  • Fulfillment
  • Trust evidence
Evidence and supply collected in parallel inside the protocol
04 Settled · Proof
Daiwa Lure Rod RX 2.4M TKN_a3f9...c12
  • Locked price
  • Locked merchant
  • Settleable
  • Traceable
↺ Result feeds back, next match gets sharper
MatchToken = full evidence of one transaction
Every match leaves a token and a settlement trail.

Normalize intent

Turn what the user said into a structured Intent.

POST /v1/intents

Route to agents

Broadcast via a2a.message/send to capable supply agents.

a2a.message/send · routing

Collect proposals

Supply side returns offers with price, stock, and evidence.

POST /v1/proposals

Rank and pick

Score by fit, reputation, and ability to fulfill.

GET /v1/match-session/{id}

Settle and attribute

MatchToken locks the terms; attribution and proof go with it.

MatchToken · PCD · attribution
ARCHITECTURE

Where SellToAI sits

AI agents on top, supply agents at the bottom, SellToAI in the middle wiring them together (with content from Moras).

TOP · USER SIDE

AI agents call in

Users transact through the AI assistants they already trust.

  • ChatGPT
  • Claude
  • Gemini
  • Codex
  • Hermes
  • OpenClaw
  • Cursor
MIDDLE · PROTOCOL

SellToAI protocol engine

Protocol core is live; merchant channels open in waves.

Live

Protocol core

Intent, matching, MatchToken, attribution — all in the protocol layer.

  • Intent normalization
  • Proposal protocol
  • Match session
  • MatchToken
  • Settlement evidence
Rolling out

Merchant channel

Catalog, inventory, fulfillment, and settlement plug into your store.

  • Catalog syncBeta
  • Inventory bridgeBeta
  • FulfillmentBeta
  • SettlementBeta
  • RefundBeta
  • Trust evidenceBeta
BOTTOM · SUPPLY

Merchant and creator agents

Shopify, WooCommerce, custom — register as an agent and you're in.

  • Registry
  • Capability profile
  • Subscription tags
  • Heartbeat
  • Proposal API
  • Reputation score

Protocol first. Merchant channels onboard in waves.

WHO IT'S FOR

Why are you here

Three roles. Three ways to start.

AI ASSISTANTS

Add SellToAI to your AI

Give your agent a real action: it can buy.

  • A few lines of integration
  • Anything users ask, you can transact
  • Every match is attributable
See connect docs
MERCHANTS

Let AI traffic land in your store

Sit on top of Shopify or WooCommerce. AI buyers find you, no detour.

  • Keep your store and stock
  • AI traffic settles directly
  • Attribution and settlement, automatic
Apply for merchant pilot
DEVELOPERS

Build on the SellToAI protocol

OpenAPI, Agent Card, webhooks — all public. Build whatever you need.

  • Full OpenAPI spec
  • WebSocket / SSE events
  • Browser sandbox
See developer docs

Ready to be sellable to AI?

Pick a path and start.